- 斯坦福Kosnik教授讲座信息预告
- 时间：2012-03-27信息来源：国际学院字体：[ 大 中 小]点击：
主题：通过顾客忠诚度创造竞争优势
【查看讲座内容简介】
主讲：Tom Kosnik教授
时间：3月26日（周一）下午2:00
地点：国际交流中心报告厅
讲座学分：0.4 （仅适用于国际学院学生，查看：国际学院《学术讲座》课程学分管理办法）
主办：国际学院Kosnik教授是斯坦福大学管理科学与工程系顾问教授，斯坦福大学与新加坡政府合作的技术开发项目主任。 Kosnik教授在斯坦福大学讲授“全球创业市场学”和“全球创业领导学”等课程。他的研究方向是科技创业以及全球创新营销。Kosnik教授毕业于斯坦福大学商学院，获得博士学位。曾执教于哈佛商学院。因在教学和传授知识方面的出色表现，荣获最杰出教授奖。Kosnik教授曾担任微软，日本电报电话，安永，惠普，西门子，苹果等数十家企业的顾问。
Tom Kosnik, Fenwick and West Consulting Professor, Stanford Technology Ventures ProgramAcademic Experience1990-Present Fenwick and West Consulting Professor, Stanford Technology Ventures Program. Teaching: Global Entrepreneurial Marketing; Technology Entrepreneurship; and New Venture Creation. Research: Gear up: Your Best Idea Ever! Interactive anti-book/digital models for creating or disrupting a market; Circles of Influence: Getting entrepreneurial players in different regions to bet on your new venture; Negotiating the Triple Chasms of Generation, Gender and Culture: Building trust across borders; Global Entrepreneurial Marketing: Creating new markets and entering new country/markets; The STVP Case Collection: Cases on clean tech, social media, global ventures; Designing Systems that Summon the Spirit: Bringing the best out of people at work2001-Present Executive Advisor, NUS Entrepreneurship Centre (2007-Present), Adjunct Professor, National University of Singapore (2001-2006). Teach students in the NUS Silicon Valley College program. Industry Focus: ICT; wireless; digital entertainment; clean water & energy.1994-97 Visiting Associate Professor, Harvard Business School. Taught MBAs Marketing; Business Marketing; Entrepreneurial Marketing.1990-93 Lecturer, Stanford Graduate School of Business. Taught MBAs and Stanford Sloan Program Marketing Management and Japanese Marketing.1985-89 Assistant Professor, Harvard Business School. Taught MBAs Marketing, and an elective on global marketing in Harvard's Program for Management Development (PMD).1977-78 Research Associate, IMEDE Management Development Institute, Lausanne, Switzerland. Conducted field research. Wrote international business cases and articles.Industry Experience1981-Present Player/coach: Help business and government leaders to: 1) create real-time learning programs for employees, customers, and channel partners; 2) diagnose attractiveness of evolving country/ markets; 3) dynamically position products, services, locations, and brands; 4) accelerate growth across a global network; 5) execute global sales and marketing campaigns; 6) negotiate across the chasms of generation, gender and culture; 7) manage green global products, projects, and partnerships; 8) attract, retain, and motivate talent; 9) measure the impact of a new venture on shareholders, customers, the community, and the environment; and 10) Raise money.1978-80 Project/Account Manager, American Management Systems. Designed IT systems. Sold systems integration services. Managed projects and client relationships. Helped clients develop systems strategy, design software, evaluate and purchase hardware and software, manage relationships with technology vendors, and implement enterprise systems.1972-75 Infantry Officer, U.S. Marine Corps. Platoon Honor Graduate, The Basic School. Led a 90-Marine mortar platoon in Asia. Taught leadership, military subjects, and led several platoons at Marine Officer Candidates’ School. Prior to the USMC, was anti-war demonstrator.Education1980-85 Ph.D., Stanford Graduate School of Business. Focus: Marketing of technology-based products and services. Researched how firms select short lists of software suppliers.Summer Graduate Fellow, Center for Creative Leadership (CCL). Completed CCL’s of 1977 Leadership Development Program. Designed an executive performance appraisal system.1975-77 MBA, University of Virginia. Earned Shermet Award for academic excellence and service. Was selected by the dean to represent Virginia at Center for Creative Leadership.1968-72 BA, History, Duke University. Magna cum laude. Rush Chairman, President, and Pledge master, Pi Kappa Alpha. Earned PiKA Powers Award and Spofford Award for leadership.